We break down all the things Expo West, including regenerative brands exhibiting, sessions we’re looking forward to, NEXTY finalists, where you can find regen on the agenda, and how ReGen Brands is showing up at the event. Secret sneak peek - we’re launching our first awareness campaign for ReGen Brands Coalition member brands and products, so be sure to check that out and listen to the full episode for more details.
We touch on the early effects of the new federal administration change, specifically, the current federal funding freeze that is bringing some issues, and the optimism around change that could stem from the MAHA movement. We close things out with some fun and good news for the regenerative movement which you’ll find at the very end of the episode.
Episode Highlights:
👍 Promising recent retailer interactions
✅ Whole Foods’ changing their regen standards
👉 Expo West preview and primer
👀 What regenerative brands are exhibiting + speaking?
🌎 Breaking down Climate Day, sessions, and interests
💰 Industry issues stemming from the federal funding freeze
❓ Is the MAHA optimism warranted?
⚖️ The pain and opportunity in political uncertainty
🖤 Introducing the “I ❤️ REGEN” campaign
👏 Kiss The Ground & Common Ground streaming on Prime
Links:
ReGen Brands Primer + Booth Guide - Expo West 2025 - https://regen-brands.com/blog/regen-brands-primer-booth-guide-expo-west-2025
A Greener World & Whole Foods Announcement - https://agreenerworld.org/wp-content/uploads/2025/02/Whole-Food-Market-Certified-Regenerative-by-AGW-press-release-FINAL.pdf
Natural Products Expo West - https://www.expowest.com/en/Agenda/cant-miss-events.html
Climate Day at Expo West 2025 - https://www.climatecollaborative.com/climate_day_at_expo_west_2025
Edacious - https://www.edacious.com/
Trump’s Funding Freeze Creates Chaos and Financial Distress for Farmers - https://civileats.com/2025/02/11/trumps-funding-freeze-creates-chaos-and-financial-distress-for-farmers/
Alec’s Culture Cups Named NEXTY Finalist - https://www.linkedin.com/posts/alec-jaffe_expowest-nextyfinalist-culturecup-activity-7295613143605555200-mW3n?utm_source=share&utm_medium=member_desktop&rcm=ACoAAA5KdDEBFCqINeh13EfXA_OjLMvkNhbXhyU
Sustainable Herbs Initiative - https://sustainableherbsinitiative.org/
Kiss The Ground Film - https://kissthegroundmovie.com/
Common Ground Film - https://commongroundfilm.org/
Documentaries Public Watch Party - https://commongroundfilm.org/earth-day-2025-global-prime-launch/
Follow ReGen Brands on LinkedIn: https://www.linkedin.com/company/regen-brands/
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