Kyle and I spend time talking about Trump winning the presidency and what that means for regenerative brands and the regenerative movement. How will tariffs affect cost of goods? Will mass deportations affect labor and cost of goods? Is MAHA for real and what impact will it have? Will the new administration fulfill their promises on inflation and the economy resulting in higher velocities of premium regen products and more investment into their businesses?
We chat about the cultural implications from the election and how we think that will affect where regen goes over the next 4 years. How will all this anti-establishment energy affect change? What does the rejection of woke ideology mean for brands marketing the sustainability benefits of regenerative products?
We cover Regenified’s recently released consumer report that highlights high interest in regenerative agriculture and growth opportunities for brands and retailers. What can we learn from the findings of this 850-person study? Regenified’s key findings highlighted rising consumer awareness and interest, the criticality of certifications, consumers prioritizing health and nutrient density, and consumer willingness to pay a premium for regenerative products.
We unpack it all and share our perspectives.
We share some big news from brands like Painterland Sisters, Long Table, Recoup, Little Sesame, and Diestel Family Ranch covering new products and retailer partnerships, big industry pitch slam wins, and new nutrient density analysis.
Lastly, Kyle and I share some of the regenerative products we’re gifting to friends and family this holiday season. We’re pumped to bring you this new format and excited to do more episodes like it in 2025, so let us know what you think and want to hear us chat about next!
Episode Highlights:
🇺🇸
What does Trump 2.0 mean for regenerative brands?
↗️
Will tariffs drive up COGS significantly?
👀 Is MAHA for real?
What are we expecting?
💰 Will brand investment increase like it did in the first term?
😡 What Trump's win tells us about current consumer sentiment
?
💭 How anti-woke energy might affect marketing sustainability
📊 Key findings from Regenified’s new consumer research
👉 Why regenerative awareness is still so low
🚀 BIG recent wins from regenerative brands
🎁 Our regenerative gifts for the holidays
Links:
https://agfundernews.com/four-more-years-of-chaos-food-ag-trade-associations-respond-to-trump-victory
https://agricultureisforpeople.substack.com/p/what-a-trump-presidency-means-for
MAHA - https://www.maha.vote/
https://a.co/d/2UBZbGj
https://a.co/d/aKDuscW
https://www.newhope.com/industry-news/california-officials-offer-definition-regenerative-agriculture
https://s3.amazonaws.com/media.regenified.com/wp-content/uploads/2024/10/28220319/Regenified-2024-Consumer-Report.pdf
https://www.bevnet.com/news/2024/recoup-takes-title-as-new-beverage-showdown-28-winner
https://www.linkedin.com/posts/pancakesamuel_tfw-you-just-won-the-pitch-slam-for-the-activity-7265816860284076032-B8I5
https://www.dairyfoods.com/articles/97755-painterland-sisters-debuts-passion-fruit-flavor
https://www.linkedin.com/posts/painterland-sisters_were-officially-in-publix-yall-activity-7273102703533162496-Avvb
https://www.prnewswire.com/news-releases/little-sesame-launches-first-to-market-kids-hummus-cups-302295062.html
https://www.prnewswire.com/news-releases/utah-state-university-analysis-on-diestel-regenerative-turkeys-indicates-that-diestel-birds-raised-with-regenerative-farming-practices-have-improved-nutritional-profiles-over-conventionally-raised-turkeys-302305783.html
Dadascope Communications - https://www.dadascope.com/
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