1. Health + Wellness Benefits Must Lead
2. “Altruistic” Benefits Can Drive Price Premiums
3. Regenerative Agriculture Is The Fastest Growing Claim In CPG
4. Sales From Regenerative Products Are Still Small
5. There Is Opportunity With At Least 88% of Consumers
6. Regenerative Can Drive Higher Repurchase
7. Younger Consumers Care More About The Environment But Have Less Money To Spend